Get in touch
Francisco Campos
CEO / COO / CRO Advisor
I’m a Portugal-based operator and entrepreneur with a decade of experience building and leading teams across ecommerce, marketplace technology and industry.
My work sits where strategy meets execution: fixing operating models, improving commercial performance, creating management rhythm, and helping companies move from ambiguity to action.
What I Help With
Operations & Execution Operating models, internal processes, accountability, management rhythm and execution systems.
Revenue & Commercial Performance — Sales operations, pricing, pipeline discipline, customer success and go-to-market improvement.
Finance & Decision-Making
P&L visibility, cash discipline, reporting, forecasting and business cases for better decisions.
Marketplaces & Ecommerce Marketplace operations, seller and vendor workflows, ecommerce infrastructure and platform-led growth.
Turnarounds & Transitions —Restructuring, leadership transitions, distressed situations and moments where companies need clarity fast.
Experience
Over the last decade, I’ve worked across marketplace technology, ecommerce and industry — from scaling a startup acquired by Farfetch to leading revenue, operations, finance and people functions in complex operating environments.
I’ve built teams, improved systems, managed cross-functional execution and helped companies navigate growth, integration, restructuring and strategic change.
Operating Philosophy
Ownership — Clear accountability. No hiding behind complexity.
Clarity — Simple operating systems, better decisions and fewer moving parts.
Execution — Momentum comes from cadence, focus and follow-through.
Long-term value — Good operators do not just optimise the month. They build companies that can compound.
Contact
Need a sharper operator around the table?
Let’s talk about where the business is stuck — and what needs to change.
Contact Francisco
Contact Francisco